Institutional/Image

Location: http://www.latech.edu/education/

Title: None listed

Summary: Image is the visual representation of the College of Education at Louisiana Tech University. Collage display what the College of Education has to offer and shows what they believe is important to potential students.

Topic: Accrediting all schools of education

Category: Institutional, Business/Image

What is it? Collage of pictures and emblems of associated organizations

Publication Information: Louisiana Tech University, 2008

Author: None listed

Accessed: Mar. 14, 2009

Support:

National Council for Accreditation of Teacher Education (NCATE), widely-used accrediting agency
Southern Association of Colleges and Schools, accreditation agency
The Idea Place, math and science museum, staffed by affliates of Louisiana Tech University

The emblems of these organizations appear in the collage.

Audience and Agenda: The targeted audience for this pictoral advertisement are potential students or acadame interested in LTU’s College of Education.

Usefulness: The presence of the NCATE stamp as the greeting sign for the LTU’s College of Education reinforces the argument that accreditation is a social and political influence used to assure potential students and critics that the educational program is of worth. The stamp of accreditation, in particular NCATE’s accreditation, gives schools an image of concrete standards and quality. The reason that the lack of data as to the actual acheivement of said quality is not raising eyebrows is because the actual difference accreditation makes on a school is on the back burner. The driving motivator for accreditation is image.

Works Cited: